In this new decade, many of the big businesses and brands are listing their social conscience as a big focus point and those that aren?t are getting left behind.
More so than ever, staff wellbeing, environmental responsibility and giving back to community are top of the agendas for the big names in business.
It?s not enough anymore to just be mindful and have good values ? staff, partners and clients all demand that the people they are working with and for are demonstrating good vision and ethics continuously.
There is a demand from employees (present and prospective) for the companies they work for to be leading lights in terms of their social conscience ? especially from the millennial generation – and for those that are not, they are risking losing potentially amazing staff and having work quality suffer.
The awareness of the issues in our world such as climate change, the homeless crisis, the poverty crisis and environmental issues and being seen to be acting in some way to help are attractive qualities and showcase brands and businesses that are aware of the world around them and want to positively contribute where they can.
Here at Cathedral View, the fact that ALL profit from our events go directly to The Passage charity is an appealing one as for a lot of businesses, their social conscience is strong, but they can be unsure of how to channel it and how to help the most.
The various teams and individuals we host all get a sense of pride from the fact that they are contributing and helping in some way which for us is a win/win as we get to directly help the homeless crisis as well as work with fantastic people who share our values we put on a wonderful event for them.
More than ever, we are seeing giving back in a lot of brands? offers and when there isn?t a charitable arm or a mention of how they directly tackle climate or environmental issues, it now seems odd ? which is a great thing.
Of course, there is more that can be done. And the big brand leaders could definitely do more to show the way and lead from the front but it?s hugely encouraging that businesses, large and small, are very aware of their social conscience, how they are perceived due to it and how they can use it to attract and retain great people.