What Events Organisers Look For

Here at Cathedral View, we host a variety of events for a number of clients from all sectors. We often deal with the head of events / operations to finalise bringing their vision to life in our beautiful event spaces ? either our meeting and conference rooms or our picturesque roof top terrace ? to ensure they have the best event possible.

We asked the head of operations at a leading brand what they look for in a great venue space and we?re very happy to say that Cathedral View ticks most of these boxes! 

What factors do you consider when looking for a venue? 

Well located for transport links for delegates ? there?s nothing worse than a lost attendee! 

Easy access (loading bays for suppliers) as it can be really stressful when there?s not an area to unload. 

We try to find unique spaces, but it?s not always possible with the events we are putting on as we need the amount space to take dominance over the individuality of a venue, so we have quite a strict criteria to fit. 

How do you measure event success?

For most events we measure the success of the event through the NPS result from delegate surveys (only larger events would do this I imagine) as then we can really gauge the enjoyment, ease and overall satisfaction. 

For smaller events it?s about how much the people their enjoyed themselves and that they remember the event and how it made them feel. 

Another big factor is if the purpose of the event was met, did you get everything you want out of it, did you get everything across that you wanted to get across, did you raise the money you wanted to raise, etc? Setting clear event objectives and measuring them after the event for ROI is hugely important.?

An event in full flow on our roof!

How do you keep your events budget on track? 

There is a lot of negotiation with suppliers to get the best price possible as well as constantly reviewing options and suppliers to find a compromise that works for the budget as well as the event. It?s all about negotiation and making sure you have a clear and realistic budget and sticking to it. 

Tips for running the perfect event. 

Preparation is key ? plan, plan and plan. There?s never too much over-planning! 

Building strong relationships with the suppliers and all those involved in the running of the event as once you have your go-to network, things are so much easier and you understand how each other works and what the needs are from both sides which always makes for a successful event. 

Remembering that it?s an event; things will go wrong, so not letting those last-minute hiccups make you stressed. It?s very rare that everything will go to plan but ensure that the big things are always seamless and if a small thing goes wrong it?s not that big a deal.